About Constant Contact
Constant Contact has been in the email marketing game since 1995. During that time they’ve managed to become one of the most used email tools in the world, boasting over 650,000 customers.
What makes them special is that they’ve added several features over the years that none of their competitors sport, such as surveys and social campaigns. These all add to the diverse list of email options available, in addition to automations and recurring newsletters. In the past, they offered users a built-in events management tool. Constant Contact boasts a marketplace with over 400 apps and integrations that cater for even the most of products. Enough reason for us to take a closer look at Constant Contact’s ins & outs and check if it’s still relevant in the 21st century.
Preparing a Campaign
Email Automation, Occasion, and research. If you would like to revisit an effort or replicate it, then you can hunt for campaigns or key words or see the recent tab. Constant Contact also offers an integrated advertising calendar so it is possible to schedule mails based on vacations or other occasions.
Constant Contact has a drag-and-drop editor with many different design options and few constraints. The editing application allows you tweak text, together with access to Google fonts in addition to pictures, and colors. You might even add a site article teaser and import PDFs that change into emails that are interactive. Constant Contact also offers a branded template builder that could catch your business’s logo, color scheme, and societal networking links, and integrate everything to your own emails.
Continuous Contact Provides powerful customer funds, such as:
- A Knowledge Base which contains how-to articles, guides and tutorials
- A database of video tutorials covering beginner to advanced tips and strategies
- An expert services group, which provides marketing guidance, premium layout, in Addition to campaign design and replicate, branded footers, auto responders, record expansion and seasonal or vacation templates
- Educational occasions that include training and seminars that happen online and on site
Pros of Constant Contact
This makes producing new emails and newsletters quickly for even non-technical customers. The consumer has many options to personalize the email with pictures, links, buttons, and much more.
- Constant Contact is much more than only an email sending support. Every one of these campaigns may add value to an organization beyond only email.
- Constant Contact provides several email templates to pick from. Whether you’re seeking to send a majority newsletter or even a more personal opinion, there’ll be template that you work from and further personalize.
Cons of Constant Contact
- Constant Contact’s list management UI isn’t the very best. Choosing a listing on your Contacts home page doesn’t connect you directly to the listing, therefore refreshing the page implies you need to re-select the listing, and it is a few clicks away. This becomes annoying when upgrading contacts in a different tab and expecting to refresh the listing page to find the outcomes.
- There’s confusion between tags and lists, and the information fields aren’t organized well.
- Greater than surface level information evaluation needs done with an import into Excel.
Continuous Contact’s package of attributes causes a powerful email marketing solution for companies.
Customizable templates and also the above attributes, for example Drag-and-drop email layout, split testing, and workflow automation, make it simple for company leaders to look successful email campaigns.
After Setup, the stage requires minimum intervention and should lead to enhanced customer involvement, retention, and, ideally, earnings. Constant Contact asserts that 98 percent of Continuous Contact mails are successfully sent, in contrast to only 77 percent of routine emails.
The site provides several kinds of support for consumers, from video and forums tutorials to online chat and telephone support for more complex issues.24/7 service available for all. You can connect with us any time. We are here for your any queries.
When beginning an internet conversation, we needed to wait just five minutes to consult with some Customer service representative. Answering our query split testing.
Constant Contact offers two kinds of plans according to the size of the customer’s email list. The lower tier is called Email, and begins at $20 per month for up to 500 subscribers running up to $335 per month for up to 50,000 subscribers. Custom plans are available if your list contains 50,000 or more. The next tier is called Email Plus, and begins at $45 per month for up to 500 subscribers; it also tops out at $335 per month for up to 50,000 subscribers. Something to note about Constant Contact’s 30-day guarantee, if customers aren’t satisfied and close their account within 30 days of signing up, they will refund 100 per cent of your payment.
When Using Continuous Contact, help is never far away. The site provides several kinds of support for consumers, from forums and video tutorials to online chat and phone support for more complicated problems.
When beginning an internet conversation, we needed to wait just five minutes to consult with a Customer service representative. This representative was prompt and helpful in Answering our question on split testing.
As Constant Contact themselves reiterate through their site, they are a tool for small businesses. And, as such, it’s worth evaluating them on these terms. As mentioned above, they definitely have enough of the basics covered to satisfy most small businesses, and if it were as simple as that then we’d recommend them more highly.
The issue, these days, is that there are plenty of other email tools offering even more than Constant Contact, and for a lot less money. This includes not only features, but also user experience.
They do pick up points for their decent deliverability rates, integrations (particularly social media integrations), and for allowing different access levels for separate users. And with recent enhancements to automations and reporting, it does look like they’re making an effort to improve the product. But their lack of advanced features makes it difficult to recommend over others at their price point.